There are tons of SEO strategies and techniques posted by a number of websites and blogs however many of those techniques are no longer in use and won't work for your website. So let's have a look at Which SEO Techniques Should be Avoided esp. when your website is new.
Article Re-Writing Tools
There have been times in the past when website owners just picked the best content from the internet and spin them (rewrite them) using article rewriting tools and post it on their websites. This would not give you any plagiarism errors however, it would not make complete sense for the readers. This is mainly because these tools use synonyms to replace terms from the original article. This is not a great technique because of 2 reasons:- The users don't get the best experience.
- Google understands this since they are much more advanced now
Directory Submission
Directory submission is a process through which you submit your website into the web directories under specific categories. There are various paid and free directories available, you can get the complete list from here. This was a to-go method 10 years ago however now it's not that effective. There are 2 main reasons for it,- One of them is that Google is much smarter than it was 10 years ago & it does not rely on directories to get access to the newly launched websites.
- Even a 5th-grade student can submit his website to any directory so there are no extra effort or quality standard requirements to submit your website. Many directories give you a backlink in exchange for some money.
Hidden Text / Text Color Same as the Website Background
This was one of the favorite methods used by SEO Spammers who used to put a lot of keywords into the web page for the Google Crawlers. These keywords would not be visible to the real visitors visiting the page as the color of the text will be the same as that of the background. This was mainly done so that the Google Crawlers feel that the website is talking about these keywords. However, this method no longer works, and in fact, your website can be penalized for using such methods. So you should avoid it under any circumstances. This method no longer works as Google Algo, & Crawlers are much smarter now.Get Backlinks from "Backlink Spitters" Tools
There are many users on SEO Clerks and Fiverr who provide backlink services, within a few days they deliver 500 to 1000 backlinks for your website. Why do you need to avoid them?- These backlinks often are not from reputed websites so they don't add much value
- These backlinks are not manually created but are created using automatic tools. This doesn't create a good reputation in the eye of the search engines.
- Irrelevant text used. Often the contextual text (i.e. the text around the backlink) is not related to the category of the subject